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Summer Citrus Feast – the 2016 sequel

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Well, we did it again. The orchard hosted yet another spectacular Summer Citrus Feast to remember. It’s become such a coveted event that we even have a wait list for 2017…

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We didn’t think that Fervor could create any culinary masterpiece more spectacular than last year but they proved us wrong. They showcased our Summer Orange in ways that your imagination could never conjure. Pairing our exclusive citrus with native ingredients like emu, wattleseed, rosella, saltbush, kangaroo, quandong, lemon myrtle and many more locally sourced delicacies.

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We were so fortunate to be joined by Perth Munchkin and she wrote a wonderfully comprehensive and mouth-watering account of the evening. Click here to read her blog entry.

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Moora Citrus awarded state funding to assist exporting

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Whilst Moora Citrus is a small fish in a big pond when it comes to exporting to international markets, we’re certainly pioneering citrus exports for WA. As the first WA company to ever export citrus into Japan, we’ve gained valuable experience to exporting our oranges to various markets including high protocol countries such as China.

Our export numbers are incrementally growing each year from our modest one-and-only container for the 2014 season.

Being able to be competitive in an international marketplace is critical. Australia produces some of the highest quality citrus in the world but we also have some of the highest production and processing costs.

In a concerted effort to better equip WA agrifood exporting businesses to develop and implement strategies to capture export market opportunities and attract investment, the WA State Government announced the Grants for Asian Market Export program. In round one, seven WA agrifood businesses shared in more than $1.4 million in business grants, as part of the program to facilitate access to the growing premium export market of Asia.

Moora Citrus was awarded $175,200 for our Premium Technology for Premium Markets project which seeks to increase our capacity to meet current and expected future volumes of high quality fruit suitable for high value export market.

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This project is supported by the Department of Primary Industries and Regional Development’s Grants for Asian Market Export program, funded by Royalties for Regions.

For more information, click here.

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WA Worth Sharing

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Moora Citrus has joined other well-renowned WA brands in a campaign that aims to double the value of the state’s agrifood industry within 10 years.

The State Government will spend $8.1 million on the WA Worth Sharing campaign to help WA agrifood producers raise their profiles internationally. The campaign was unveiled by Premier Colin Barnett in mid-October to local companies, international consuls and industry groups. Funded by Royalties for Regions, the brand will help the government achieve its goal to double the value of WA agrifoods industry by 2025.

Already 25 companies have signed up, including wineries Vasse Felix and Leeuwin Estate, seafood groups MG Kailis and Mareterram, and dairy producers Brownes and Bannister Downs.

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Mr Barnett said the brand will represent our state’s premium agrifood produce “grown in clean, fresh air, under blue skies and bathed in sunshine.”

“It will signify our modern agriculture and production methods and high food safety standards, which are greatly valued in international markets. The brand is based around the idea of sharing, and Western Australian companies and their individual stories will be at the very heart of this campaign. Companies already involved range from some of WA’s most successful agricultural exporters through to smaller, family-run businesses.”

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WA State Development Minister Bill Marmion said the brand had been developed through comprehensive research and testing. “This is a three-year initiative that we will continually monitor and refine,” he said. “We expect to launch the brand soon through an international advertising campaign in Singapore then China, with Japan and Indonesia to follow next year.”

WA Regional Development Minister Terry Redman said regional businesses would feature strongly in the campaign. “So far, we have companies involved from Shark Bay, Manjimup, Margaret River, Esperance, Harvey, Moora and many other towns across the State,” he said. “This brand focuses on the key strengths of our diverse State, from its immense size and sunshine, to the pristine environment and transparent supply chains.”

Article source: Perth Now

Click here or on the image above to watch the WA Worth Sharing promotional video about Moora Citrus.

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Moora Citrus