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WA Worth Sharing

October , 2016, By Admin


Moora Citrus has joined other well-renowned WA brands in a campaign that aims to double the value of the state’s agrifood industry within 10 years.

The State Government will spend $8.1 million on the WA Worth Sharing campaign to help WA agrifood producers raise their profiles internationally. The campaign was unveiled by Premier Colin Barnett in mid-October to local companies, international consuls and industry groups. Funded by Royalties for Regions, the brand will help the government achieve its goal to double the value of WA agrifoods industry by 2025.

Already 25 companies have signed up, including wineries Vasse Felix and Leeuwin Estate, seafood groups MG Kailis and Mareterram, and dairy producers Brownes and Bannister Downs.

WA Worth Sharing - Moora Citrus

Mr Barnett said the brand will represent our state’s premium agrifood produce “grown in clean, fresh air, under blue skies and bathed in sunshine.”

“It will signify our modern agriculture and production methods and high food safety standards, which are greatly valued in international markets. The brand is based around the idea of sharing, and Western Australian companies and their individual stories will be at the very heart of this campaign. Companies already involved range from some of WA’s most successful agricultural exporters through to smaller, family-run businesses.”

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WA State Development Minister Bill Marmion said the brand had been developed through comprehensive research and testing. “This is a three-year initiative that we will continually monitor and refine,” he said. “We expect to launch the brand soon through an international advertising campaign in Singapore then China, with Japan and Indonesia to follow next year.”

WA Regional Development Minister Terry Redman said regional businesses would feature strongly in the campaign. “So far, we have companies involved from Shark Bay, Manjimup, Margaret River, Esperance, Harvey, Moora and many other towns across the State,” he said. “This brand focuses on the key strengths of our diverse State, from its immense size and sunshine, to the pristine environment and transparent supply chains.”

Article source: Perth Now

Click here or on the image above to watch the WA Worth Sharing promotional video about Moora Citrus.

WA Worth Sharing

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