Get Social With Us:

#WAFADS

May , 2017, By Admin

What’s the difference between a grade 1, grade 2 and juice grade orange?

Not much, really!

Screen Shot 2017-05-31 at 12.19.10 am       Screen Shot 2017-05-29 at 1.21.41 pm

Our Marketing Manager, Elizabeth Brennan, joined a panel at the WA Food and Drinks Symposium (WAFADS) to yarn about how superficial blemishes and fruit size are downgrading other perfectly high quality oranges… It’s what on the inside that counts!

Former WA editor for Gourmet Traveller, Jane Cornes, emceed the panel which also included Tammi Jonas of Jonai Farms, Nic Giblett of Newton Orchards, Jude Blureau from Wholefood Cooking and Mika Inaba from Fresh Provisions to talk seasonality, sustainability and food wastage.

Screen Shot 2017-05-29 at 1.20.38 pm

WAFADS brought together farmers, producers, chefs, educators and consumers together for a unique, community creating and sustainable food and drink event; with a day long program of talks, panel discussions and workshops. The event sought to start a conversation on the issues that we face as a State, and to discuss them as a community. It’s hoped this will result in improving our food and drink landscape, and strengthening and making the industry we work and consume in more vital.

Screen Shot 2017-05-29 at 1.23.47 pm       Screen Shot 2017-05-29 at 1.24.46 pm

The event was 100% crowdfunded by the community through ticket sales and a series of fun food-related events, and was attended by +240 passionate people. Morning tea, lunch, afternoon tea and supper were created from food that would have otherwise been discarded or had been made during the crowdfunding events. Lunch was even served with edible weeds!

Screen Shot 2017-05-29 at 1.31.54 pm       Screen Shot 2017-05-29 at 1.26.07 pm       Screen Shot 2017-05-29 at 1.28.53 pm

There were Q&A sessions on mental health in the restaurant industry, short talks on native bush foods, interactive discussions about the history of WA’s alcohol industry, in-depth conversations about the realities of owning a restaurant, candid talks about regional food tourism and panel discussions about the ‘real’ cost of food.

Screen Shot 2017-05-29 at 1.27.08 pm       Screen Shot 2017-05-29 at 1.30.36 pm       Screen Shot 2017-05-29 at 1.30.07 pm

The program also featured two breakout sessions in which attendees could learn about urban apiary, food media, pasta making, food traditions, beer, reducing waste, pig farming, the chemistry of flavour, alternative farming methods, the history of gin, backyard food gardening, running a restaurant and native bush foods… And that was just the scheduled sessions! The conversations that ensued were even more tasty.

Screen Shot 2017-05-29 at 1.26.24 pm

Moora Citrus donated some juice grade oranges to WAFADS to stimulate tasty discussions about food wastage. We partnered with Liam from Refresh Juice + Cleanse to demo how many oranges in takes to make a glass of OJ = 10 per 365ml! With oodles of oranges leftover, Liam upcycled the juicy love even further by donating our perfect-when-peeled beauties to Food Rescue.

IMG_5899       Screen Shot 2017-05-31 at 12.37.06 am

The two (volunteer!) dynamos behind the huge success of WAFADS, Ai Ling Truong and Katrina Lane, of Food Land Culture have certainly catalysed delicious discussions about our WA food system and all those involved – from farm gate to restaurant plate. Moora Citrus was honoured to be involved in such a landmark event and looks forward to being nourished by the experience and ongoing energy generated from the event for many more meals to come!

Screen Shot 2017-05-30 at 8.58.11 am

Credit: All photos featured are from a variety of photographers that attended WAFADS. To view the source, click on the individual photo. For more photos of the event, check out #WAFADS on Instagram.

  • 566A0442

    Success at home and abroad for a WA citrus grower

    November , 2017, By Admin

    One of Western Australia’s largest citrus companies says growing export markets in Asia was its highlight of the 2017 season.
    Moora Citrus says demand for its produce has been …

    read more
  • IMG_1536

    Our new packshed officially launched!

    November , 2017, By Admin

    All it takes is a seed.
    A seed that transforms into a vision.
    A vision that has taken many long and dedicated years for Moora Citrus to become one of …

    read more
  • triple-m

    Triple MMM interview about new packshed

    November , 2017, By Admin

    Shane Kay, who happens to be Moora Citrus orchard manager and co-owner of our new Moora Citrus Packers packing facility in Bindoon, was interviewed by Triple M about …

    read more
  • Screen Shot 2017-11-10 at 12.20.08 am

    Fresh from our farm to your fruit bowl!

    November , 2017, By Admin

    Ever wondered what it takes to get an orange from the Moora Citrus farm to your fruit bowl?
    We’ve made a little video that tells the story of how …

    read more
Moora Citrus